Hello friends. It’s the year 2021. Video as a marketing tool has been essential for a good while now.
The biggest and most successful tech companies are using videos right now to market their business. It’s also highly likely that your competitors are using videos to get ahead of you.
Video marketing is the most accessible it’s ever been, and yet, so many tech businesses have no video marketing strategy.
Why? We’re not sure. But we CAN tell you why you need a strategy and how to create one.
Getting started with video marketing can be tough, but once you start producing content for your tech company, you’ll wonder why you haven’t been doing it all along!
Video marketing is the act of creating “shareable” branded videos that either promote your company, or provide some value to the viewer. Hopefully, the video does both.
Here are the main steps to create a video marketing strategy:
Understand your audience
Set specific campaign goals
Stay “on brand” and create a consistent message
Create a video budget that makes sense
Optimize videos for each channel
Constantly test and refine
Once you understand the above steps and have created an outline that works for your company, you can go about creating your video marketing strategy.
Make sure your plan makes sense and stick to it. You can always alter the plan after a few videos or if you find that something just isn’t working. Don’t be scared to make changes. Just measure and have the results to back it up.
Why do you need a video marketing strategy?
Good question, why even bother with video marketing? Well, at this point in the game, if you’re not video marketing for your tech company you are missing out.
Videos are some of the most consumable and share-able forms of media. When done right, videos for tech companies tend to be more widely shared and provide a better “sales pitch” for your company than any other form of marketing.
Reaching out via cold email is a lot less appealing than sending a friend a quick vid (with CAPTIONS) on Instagram or Twitter. It’s simply easy for your consumers to share, and that’s what will get you in front of a large audience.
Well-made videos are also eye-catching. You’ll stop scrolling if you see something moving, especially if the targeting is done correctly.
How can you market your video?
There are a number of ways you can market your tech company’s video, but the best and most organic way is through social media.
Creating an explainer video that helps explain why your business solves a huge problem is probably the best route your can take.
While you can’t ensure virality, you can get your targeting down to a fine art. Hire an ad specialist for this project and get them to set up your ad campaign, to get your video in front of the right audience. In turn, they will share your content with others who will also appreciate it!
Targeting and retargeting are both effective ways to approach this campaign.
Why are animated explainer videos perfect for the technology industry?
Animated explainer videos are simply easy.
They’re easy to watch, easy to understand, and easy to share.
Don’t choose an annoying font, voice, or animation style and you’ll be fine. Make sure the style of the video fits your brand and if you get the video in front of the right eyes, it will almost always land.
Make sure to include captions when sharing videos on social media, because most users watch content at work or on a commute with their volume off.
Paid vs organic advertising
Paid ads definitely help to get your video in front of the right audience and, as we mentioned, it’s very difficult to create instantly viral videos (even if your company is a total superstar!)
We recommend setting aside some budget to test with different kinds of ads. Maybe try one that links to a landing page? Maybe try changing up your demographic settings within the ad?
Most importantly, remember to keep track of your results and maximize the paid ads which are working the best for you.
We are ORLA and we specialize in making stunning videos for tech companies. We have worked with clients all over the world involved with blockchain, artificial intelligence, the internet of things, renewable energy, SaaS and much more.