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  • Writer's pictureAlex Choi

How Software Companies Can Improve Their Digital Marketing in 2023

In today's digital age, software companies face fierce competition to stand out in the crowded online marketplace.

To improve digital marketing by 2023, software companies should focus on using the latest technologies and tactics to reach and engage potential customers

Search Engine Optimization (SEO)

One important area to focus on his search engine optimization (SEO). SEO is the process of optimizing a website and its content for search engines like Google, Bing, and Yahoo.

By incorporating keywords, meta tags, and other SEO techniques, software companies can improve their search engine rankings and increase their visibility. This will allow them to reach more potential customers looking for software solutions online. Additionally, software publishers should focus on creating valuable and informative content, such as blog posts, videos, and ebooks, targeting specific keywords and phrases.


Video can be a powerful tool for software publishers to improve their digital marketing in 2023.

Video not only increases engagement and delivers a more interactive experience for viewers, but can also help software publishers with each step of the marketing funnel.

At the top of the funnel, videos can be used to raise brand awareness and generate interest in a software company's products or services.

Videos such as product demonstrations, explainer videos, and corporate culture videos can be used to showcase a software company's unique value proposition and create a strong emotional connection with potential customers. These types of videos can be shared on social media, YouTube, and software publisher websites, and can be SEO optimized by including relevant keywords in the title and description.

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As leads move down the funnel, video can be used to nurture leads and build trust. For example, software companies can use videos to demonstrate the benefits of their products or services, share customer testimonials, and provide in-depth tutorials and webinars.

At the bottom of the funnel, video can be used to convert leads into customers. For example, software companies can use videos to showcase their products or services and provide detailed illustrations of how they work. In addition, software vendors can use video to support customers and answer frequently asked questions.

These types of videos can be used on a website, in email campaigns, and on social media to provide potential customers with the information they need to make a buying decision.

Learn More About Using Videos In A Marketing Funnel

In conclusion, video can be a powerful tool for software companies to improve their digital marketing in 2023.

By creating videos tailored to the stages of the marketing funnel, software companies can increase brand awareness, drive interest, nurture leads, build trust, and convert potential customers. Additionally, by optimizing videos for SEO and using them in various digital marketing channels, software companies can reach a wider audience and maximize their ROI.

Social Media Marketing

Another important area for software companies to focus on is social media marketing.

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are powerful tools for reaching and engaging with potential customers. By creating a strong social media presence and regularly sharing valuable content, software companies can build trust and establish themselves as thought leaders in the industry. Additionally, software companies should use social media advertising to target specific demographics and reach a wider audience.

Email Marketing

Another area to consider his email marketing. Email marketing is a powerful tool for targeting potential customers and keeping them up to date with new products and services. Software companies need to use email campaigns to nurture leads and send targeted messages to specific segments of their audience. In addition, software companies should use email marketing to promote special offers and discounts to encourage potential customers to purchase.

Artificial Intelligence (AI) & Machine Learning (ML)

Another tend to watch in 2023 is the rise of artificial intelligence and machine learning (ML) technologies.

These technologies can be used to automate repetitive tasks and make data-driven decisions. Software companies should invest in these technologies to enhance their digital marketing efforts.

For example, AI-powered chatbots help software companies provide instant customer service, and ML algorithms help software companies optimize marketing campaigns for better results.

In summary, software companies can improve their digital marketing by 2023 by focusing on SEO, video marketing, social media marketing, email marketing and AI/ML technology.

By using these tactics, software businesses can increase visibility, reach, and engage with potential customers, and ultimately generate more revenue for their business.


If you're a technology or software company looking to increase downloads and sign-ups with a demo explainer video, look no further than ORLA. As a video production company specializing in videos for technology and software companies, we have the expertise and experience to create a demo explainer video that speaks directly to your target audience.

Contact us today to learn more and start growing your user base with a powerful demo explainer video.

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