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  • Writer's pictureAlex Choi

Grow Your Business In 2023 With An Explainer Video

An explainer video is a short, animated video that explains a product, service, or concept in a clear and concise manner.


These types of videos are designed to capture the attention of potential customers and explain complex ideas in a simple and engaging way.


In today's digital world, explainer videos have become an essential tool for businesses looking to grow and succeed.



Here are just a few ways that an explainer video can help your business to grow in 2023:

  • Increased website traffic: An explainer video can help to increase traffic to your website by providing an engaging and informative introduction to your business. By including an explainer video on your homepage, you can attract more visitors and encourage them to stay on your site longer.


  • Improved SEO: Search engines love video content, and an explainer video can help to improve your search engine ranking. By including relevant keywords and phrases in the video's script and title, you can improve your visibility in search results and attract more qualified traffic to your site.


  • Enhanced social media engagement: Social media platforms are a great way to share your explainer video and reach a wider audience. By posting your video on platforms like Facebook, Twitter, and Instagram, you can increase your social media following and drive traffic back to your website.


  • Increased conversions: An explainer video can help to increase conversions by providing potential customers with a clear and concise explanation of your product or service. By highlighting the benefits and features of your offering, you can convince more visitors to make a purchase or sign up for your service.


  • Improved customer understanding: An explainer video can help to improve customer understanding by explaining complex ideas in an easy-to-understand manner. By breaking down complex concepts and explaining them in a simple and engaging way, you can help potential customers to better understand your business and what you have to offer.



  • Increased brand awareness: An explainer video is a great way to increase brand awareness and make a lasting impression on potential customers. By creating a professional and high-quality explainer video, you can showcase your brand in a positive light and differentiate yourself from the competition.


  • Improved customer retention: An explainer video can help to improve customer retention by providing a clear and concise overview of your product or service. By keeping potential customers informed and engaged, you can improve their understanding of your offering and encourage them to continue using your product or service.

In conclusion, an explainer video is an essential tool for businesses looking to grow and succeed in 2023. By increasing website traffic, improving SEO, enhancing social media engagement, increasing conversions, improving customer understanding, increasing brand awareness, and improving customer retention, an explainer video can help your business to thrive in the digital age.

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Are you a technology or software company in need of professional video content to showcase your products or services?


Look no further! ORLA is a video production company specializing in creating high-quality videos for the technology and software industry. Our team of experienced professionals will work with you to bring your vision to life and help you effectively communicate your message to your audience.


Contact us today to learn more about how we can help you stand out in a crowded market.

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