Why you should continue to make more video content after your explainer video
There are three main reasons why companies stop making videos after they’ve received their explainer video.
1. Lack of video marketing knowledge
The reason they stop creating videos is because they don’t understand the concept of a video marketing funnel.
Many of our clients are missing out on the ability to scale their marketing efforts by creating these "VMFs".
One of the biggest issues is that clients fail to see past their initial explainer video. They assume that since this generated some interest, they do not need to create any more videos. However, this could not be further from the truth!
Every product or service you offer needs its own marketing funnel in order to be successful.
The first AWARENESS stage is usually going to be an attention-grabbing explainer video. This will generate interest and get people hooked into your funnel. However, after this they are going to want smaller chunks of information as opposed to sitting through another long video. The next video in your funnel provides that chunk of information.
As a small business owner, it’s important that you try and create at least 3 new videos every quarter in order keep your audience engaged and interested in what you have to say!
The second reason is that business owners run out of ideas and inspiration, which is understandable. The creativity process can be frustrating, even to experienced marketers.
The best way to fight this frustration is to work with a creative agency or freelancer that understands your business and can help you brainstorm great concepts for the next video.
Make sure you check their portfolio for content ideas. Most good creative agencies will have social media or e-mail marketing to inspire your own business.
The third reason why companies stop making videos is because they see a slight drop off in new business and think that the video isn't really working. This is completely false.
In reality, you’re probably seeing a slight dip in new business due to seasonal changes, the way you're using your video or because you’ve grown too much and have gotten away from your core target audience and messaging.
The first step is to understand why you might be experiencing a lull in new business. Is it because: - You’ve grown too much and have gotten away from your core target audience and messaging.
- Your product or service offering has changed and your video no longer accurately reflects what you do.
- It’s simply a seasonal lull. This happens to every businesses and is usually not a big thing to worry about.