Why Reputation Matters In The Tech Industry
Drawing people's attention to your brand these days is like throwing a cup of water into a lake. You're contending with a vast internet of blogs, videos, articles and podcasts all vying for the attention of your audience.
To get your tech business seen by your desired market, content is king. Content that entertains, informs and educates people is the most successful.
But before anyone takes notice, first you'll need to gain respect.
It's natural for audiences to make an instant decision about your brand within just a few seconds of seeing you online. They will make a call then and there whether they can trust you or not.
If you don't portray your tech business in the best possible light, then you're not going to come across as reputable and you'll lose prospective clients.
So what can you do to ensure that your company is respected in the tech industry?
Tech Business Reputation
Are you receiving great reviews? How do you manage your reputation?
Reputation Management For Your Tech Business
Whether you're a well-established brand or a new tech startup, you need to start working out what you can do to monitor your reputation. This will ensure that you look good to the rest of the tech industry and, most importantly, your customers.
Case studies and Testimonials
If you're running a good business, then it's likely that you've got some success stories. Why not tell a story about how you came to your customer's rescue and saved the day? You can tell this story through a video, blog or even a landing page.
Listen to your customers
Is your tech business being spoken about online? You need to constantly monitor and research how you are perceived on the internet. Try and respond professionally and pleasantly to negative comments. Take action to solve discrepancies and issues.
Make yourself visible
If it's difficult for your clients to find your social media or website, then you're not doing your job properly. A truly reputable brand is easy to find and access.
Maintain your reputation
Work out a system where you can monitor and analyze your content marketing. Get rid of any poor-quality content that puts your tech business into disrepute. This will defend you from gaining a poor reputation.
Content Marketing Affects Your Reputation
Don't get hung up on making the next big viral post that sends the internet ablaze. You should focus primarily on quality content that your audience finds valuable. Follow this mantra and you'll start to see great results including:
- Solving problems for your audience.
- An increased loyalty from your customers, and;
- your audience will be far more engaged.
This mindset is part of customer service and is vital for brand reputation. If you can go above and beyond to serve your customers, you will gain respect and position yourself as a leader in your domain. One of the best ways to earn trust is by putting the needs of the client first.
Build Your Tech Marketing Strategy
Have you developed your Marketing Strategy for your software company? What's your plan for your Artificial Intelligence solution? How are you going to get the word out about your Blockchain innovation?
It's highly important that you completely plan the best ways to improve your reputation and reach. Your content marketing will be crucial in doing this for you. Here are some of the best ideas for generating content that will improve your reputation:
Videos allow your audience to put a face to the brand. When the viewers see a real person, they automatically feel more at ease. The higher the budget of your productions, the greater the quality and ultimately the more trust and better reputation you will receive.
Why not plan for a video marketing campaign designed specifically to gain trust? You may not see a financial ROI straight away, but long term it could convert a lot of customers. Make sure that you set clear Key Performance Indicators (KPIs) to measure your campaign, such as views, comments, likes and shares.
The majority of people prefer to read some reviews before they make a purchasing decision. Customers want to know that your service is legitimate and successful. Have you made your reviews visible?
Similar to a review, but far more in depth and specific. Testimonials can work as a blog or a video. Video testimonials go down well because they show a high level of production quality, which makes your tech business appear even more professional in the eyes of the viewer.
These are a great way to design a case study with a beautiful and easy to digest webpage. The neat thing about landing pages is that you can combine multiple forms of media to showcase your service.
Maybe add a video testimonial to the landing page? What about a lead magnet, to capture contact info for marketing purposes? If you can build a well-designed landing page which provides your audience with value, your reputation will soar!
Why Other Tech Businesses Fail With Reputation
Other tech companies fail because they don't consider reputation when it comes to generating sales. Plus, they don't think that content marketing is a crucial avenue for building their reputation.
Put yourself in the shoes of your target customer. They actively engage every day with great content, such as videos, blogs, articles, infographics and more. If you connect with great content, don't you also start to trust the content provider?
Tech businesses that fail to understand this are the ones who fall behind their competitors. They don't see an immediate return on investment, so according to them it's not worth their time. However, if you want to see the benefits of a 5-star reputation with a growing and loyal user-base who trusts you, then it's important to start thinking of ways to gain their trust.
We are ORLA and we specialize in making stunning videos for tech companies. We have worked with clients all over the world involved with blockchain, artificial intelligence, the internet of things, renewable energy, SaaS and much more.