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  • Writer's pictureAlex Choi

How to Increase Software Downloads and Sign-Ups with a Demo Explainer Video

Demo explainer videos are a powerful tool for increasing software downloads and sign-ups.

These short, animated videos provide a visual demonstration of a software product or service, highlighting its key features and benefits. By providing a clear and concise overview of your software, a demo explainer video can convince potential users to download or sign up for your product and increase your user base. Here are some tips on how to increase software downloads and sign-ups with a demo explainer video:



  • Start with a clear and concise overview of your software: The first step in creating a demo explainer video is to define the main purpose of your video. What do you want to accomplish with your demo explainer video? Are you trying to sell a software product or service, or are you trying to educate potential users about its key features and benefits? By starting with a clear and concise overview of your video's purpose, you can ensure that your video stays on track and covers all the necessary information.


  • Determine the specific needs and pain points of your target audience: In order to create a demo explainer video that speaks directly to your target audience, you need to understand their specific needs and pain points. Consider conducting market research or gathering feedback from current customers to get a better understanding of what they are looking for in a software product or service. By determining the specific needs and pain points of your target audience, you can tailor your video to address these issues and provide a solution.



  • Create an engaging storyline: A demo explainer video is more than just a list of features and benefits. It's a story that should engage and inform potential users. Consider using a narrative structure or creating a character that represents the user to make your video more engaging and relatable. By creating an engaging storyline, you can keep your audience's attention and make your message more memorable.


  • Use a variety of media: Don't be afraid to mix things up and use a variety of media in your demo explainer video. In addition to screen recordings and footage of your software in action, consider using graphics, animation, and even live action footage to bring your message to life. By using a variety of media, you can keep your video interesting and visually appealing.


  • Use language that is easy for non-technical users to understand: A demo explainer video is meant to explain complex ideas in a simple and easy-to-understand manner. Therefore, it's important to use language that is clear, concise, and easy to follow. Avoid using industry jargon or technical terms that may be confusing to non-technical users. Instead, focus on using simple, straightforward language that can be easily understood by anyone.

  • End with a clear and specific call-to-action: At the end of your demo explainer video, be sure to include a clear and specific call-to-action that encourages potential users to download or sign up for your software. This could be as simple as providing a link to your website or a sign-up form, or it could be a more detailed explanation of the next steps they need to take. By providing a clear and easy-to-follow call-to-action, you can turn your demo explainer video into an effective marketing tool.


  • Edit and revise your video: After you've finished creating your demo explainer video, it's important to take the time to edit and revise it. Look for areas where you can cut unnecessary information and tighten up the language. Consider having someone else watch your video to see if it makes sense to them, and be sure to test the call-to-action to ensure that it works properly.

A demo explainer video is a powerful tool for increasing software downloads and sign-ups. By determining the specific needs and pain points of your target audience, creating an engaging storyline, using a variety of media, using language that is easy for non-technical users to understand, ending with a clear and specific call-to-action, and testing and optimizing your video, you can create an effective demo explainer video that speaks directly to potential users and convinces them to download or sign up for your software.


By investing in a demo explainer video, you can differentiate your software from the competition, increase brand awareness, and grow your user base. Don't underestimate the power of a demo explainer video – it could be the key to driving software downloads and sign-ups and helping your business to succeed.


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If you're a technology or software company looking to increase downloads and sign-ups with a demo explainer video, look no further than ORLA. As a video production company specializing in videos for technology and software companies, we have the expertise and experience to create a demo explainer video that speaks directly to your target audience.


Contact us today to learn more and start growing your user base with a powerful demo explainer video.



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