Marketing is all about grabbing customer's attention.
Marketers are experts at putting the right products and services in front of those who need them the most, so that they can eventually convince them to make a purchase.
What Do Tech Businesses Need To Do?
The thing is, there are hundreds of thousands of products in the market competing against each other. And this competition isn't just about having the best product, service, or experience; it's about being the most appealing one to the eyes of your target audience.
In a previous era, companies only had to send their marketing material to their customers to grab their attention. Whoever relies solely on that in this century, is pretty much digging a grave for their business.
Today, thanks to the quick growth of technology, customers have all the information available whenever they want it and whenever they need it. They no longer depend on the companies passing on certain information.
So, brands and businesses need to make their content available for their target audiences at all times, implement the right design and marketing strategies to be more attractive than their competitors to be at the top of their prospects mind's.
Brands need to see themselves as a tech business and start thinking of creative technology business marketing strategies to make the leads and customers feel important and unique to the company.
Technology has created new consuming behaviors. It has changed the way people surf the internet. Consumers are so oversaturated with ads and spam, that they've learned to ignore it and focus only on what they're looking for.
Moreover, some studies and articles show that the way marketers measure the engagement and the reach of their content isn't always accurate due to these behavioral changes.
Tony Haile, CEO of Cheatbeat, wrote an article for Time.com called "What you think about the web is wrong", in it, he talks about how the attention of most internet users has faded. After a long research that included over half a million articles, he found two important insights:
Not everything that people click they read. Most marketers assume that all the articles people enter and scroll through are because they read them, but most times they just glance at them and don't even engage with the content.
Most times, marketers assume that the more shares their content gets, the more views it'll get. But once again, this is just a myth.
Digital Marketing Ideas For Tech Businesses
These are useful because instead of showing big chunks of data, they use a visual approach that quickly captures the attention of the reader, making them want to go through the whole graphic, and not just glancing at certain paragraphs without understanding.
Short lists are ideal when you want to go directly to the point. They can help the readers get your idea quicker without having to spend time reading long articles.
This is one of the most popular formats to grab the readers' attention. It works perfectly for readers with a short attention span because it lets them focus on one thing at a time.
Tips and Tricks
You'll get the attention of your readers by interesting them with new tricks Even if you write a short article, if it's helpful, they'll appreciate it more than you can imagine.
They help the readers find exactly what they're looking for without having to go through an entire article. It saves them time and it generates views of your content.
Social Media Posts
Social media posts are quite useful when it comes to grabbing your customers' attention. These types of images or video productions get to the point. They're a great opportunity for brands and businesses to show their value proposition. This way they'll engage the readers and will make them go to their blog or website.
In all of these types of posts, you should always have something that triggers the attention of the reader. Whether it's the design, a disruptive elements, a reward, quotes from someone with a big reputation, a little mystery, or simply to show support to your readers. You should have something that stands out from the usual.
We are ORLA and we specialize in making stunning videos for tech companies. We have worked with clients all over the world involved with blockchain, artificial intelligence, the internet of things, renewable energy, SaaS and much more.