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Craft A Winning Video Marketing Strategy For Your Tech Business

Video is a single tool in a Marketing toolbox. It’s proven to be one of the most effective ways to engage your target market. Most people quiver at thought of having to read a wall of text to find what they’re looking for.


THEY WANT ANSWERS NOW!


Did you know:

  • Watching a video convinced 74% of people to download an app or software. (Source)

  • Social media video generates as much as 1200% more shares than text and image content combined. (Source)

  • 88% of video marketers reported that video gives them a positive ROI. (Source)

The biggest and most successful brands use video all the time! And so are your competitors…

  • 85% of businesses are using some kind of video in their marketing strategies. (Source)

THE PROBLEM


Here’s what we see people doing. They pay for a video and then they upload it to YouTube, Facebook and Instagram and it just sits there. It may gain a few views but nothing crazy and it makes you feel like the video didn’t work.


People make incorrect claims like “Videos don’t work for my business!”.


If this is true, then why are your competitors using videos?


The issue is that companies are creating these amazing videos, but they are just not getting seen by the target audience. Sound familiar?


YOU NEED TO CREATE A VIDEO MARKETING MACHINE WHICH GETS YOUR CONTENT SEEN BY THE RIGHT PEOPLE


Once you manage to get your video seen by your target market, you need to CONVERT them. It’s all well and good paying for views, but did those views actually lead to your

desired goal? Did you receive a return on investment? What is your average return on investment per customer?


It takes a bit of work, but the rule is simple. If you put in a LITTLE bit of effort, then you will get LITTLE RESULTS. If you put in a HUGE effort, then you will see HUGE RESULTS.



AVOID COMMON MISTAKES


The most common problem is that you’re trying to sell directly to people before demonstrating that you’re valuable to them. It all comes down to human psychology. People want to know that you’re an expert before they invest or download anything from you.


There are several big mistakes that we see people constantly making when it comes to video marketing, which you need to make sure that you avoid.


CHOOSE THE RIGHT SUPPLIER


You may notice that most production companies are making videos for all kinds of industries. And this means just one thing. They are only interested in your money. They have not specialized in one particular field because they just aren’t passionate about the tech industry.


They’re trying to cater to AS MANY PEOPLE AS POSSIBLE to make THE MOST MONEY POSSIBLE.


Don’t get us wrong, some people are just in business to be in business. Everyone has different passions in life and there’s nothing wrong with this business model.



But wouldn’t it be better, to have a professional team working for you, who LOVE and UNDERSTAND what you have to offer?


Our competitors also seem to neglect the importance of video marketing, which is the whole point of having a video in the first place, right?


They show off their fancy showreel, including everything from car adverts to social media posts for a baby clothing brand. They charge you EXORBITANT amounts of money. Then, they make a GENERIC video based on what they know from making videos in other industries. And lastly, they supply to you the final video and send you on your merry way.


ORLA is a company which is only concerned about working with tech clients. We don’t work with clients in multiple fields and as a result we’ve had to turn down A LOT OF MONEY. But money is not our end goal, so it doesn’t matter to us. We want to align ourselves with the MOST INNOVATIVE companies in the world. Our motto is “Innovation by Imagination”.


PLUS, we strive to teach our clients all about Video Marketing. YOUR SUCCESS IS OUR SUCCESS. If we can make your videos achieve your desired results, and we can build a SOLID and PROVEN digital marketing machine, which CONTINUOUSLY CONVERTS with reliable data, then maybe you will consider us for the video production side of things. But if not, then remember to refer us to your friends when trying to educate them on the power of video marketing.

STRATEGIZE


If you fail to plan then you plan to fail.


We see a lot of clients spending their budget on a fancy new video, which then gets uploaded to YouTube, to be seen by about 50 people. What a waste of time, right?


Nope. The issue is that most people aren’t savvy with digital marketing and they have no strategy.


They don’t understand that there are MULTIPLE CHANNELS to distribute your video and that paid marketing is key. You can pay Facebook, Instagram, LinkedIn and YouTube to get your video in front of the RIGHT PEOPLE at the RIGHT TIME. But first, you need to work out who those people are. What demographic do they fall into? What social media do they predominantly use? When are they online?


DATA AND ANALYTICS


Data and analytics is the key to successful business growth. Your video may have gained

10 clicks, but how long did people watch for? Did it lead to a sale or a meeting? What is the conversion rate? TOO OFTEN we see our clients neglecting this information, which means they aren’t able to track if their video campaign was a success? Maybe it could have been successful with a few tweaks, but now they will never know?



DON'T GO CHEAP!


Don’t blow your savings on a cheap service! Let’s say that you can get a good old reliable Honda Civic, with a decent mileage and from a reputable second hand dealer for $15,000. But, you don’t have the money today. Instead, you decide to purchase an older car on an internet forum. It has a much higher mileage but it’s under half the price at $7,000. You meet up with the car dealer who looks like he’s trying to get rid of the vehicle as soon as possible. He tells you that everything’s fine and claims that it’s been road tested recently.


Next thing you know, you’ve broken down on the highway and you’re paying hundreds of dollars to tow the car. When you get to the Mechanic he says that the engine