top of page
  • Writer's pictureAlex Choi

Build A Culture Of Content To Gain A Competitive Edge

Updated: Jan 2, 2021

If you're running a technology business and trying to get the word out about your products or services, you'll feel as if you are yelling in a noisy and packed fish market!

There are many other competitors, and everyone is trying to get the attention of clients. How do you stand out in such a crowded space?

That's right! A Culture of Content (CoC)!

Usually, there would be a picture of something from the opening paragraph here, like a fish market. But, as a vegetarian, I can't do that. So, here's a funny cat picture instead.

Lmao, what are you doing? Cats don't drink tea! What a rascal! xox

For potential clients to notice your business on the internet and social media platforms, you need to grab their attention with original and compelling content. This is why building a strong CoC is the best competitive edge for success in digital marketing today.

"But Article, what is a Culture of Content?" I hear you ask.

Simply put, it's where content is the lifeblood of an organization's success. This culture prizes, celebrates, and encourages content creation from all stakeholders. As long as the created content is original, intriguing, and attention-grabbing, it doesn't matter which department or staff came up with it.

A culture of content is an all-hands-on-deck approach that harnesses the creativity of the entire human resource capital in the company instead of relying on a single department.

Man, these animals are living the life...

To foster a culture of content, an open-minded attitude and tolerance for risk and failure is critical.

Creative content should be celebrated, but duds should not be castigated. By fostering an encouraging environment, people will be more willing to experiment with new ideas instead of playing it safe with stale, tried-and-tested formulas that do not capture the imagination.

Management must lead the way! They must show their willingness to accept that content creation is not a key performance indicator (KPI) exercise.

Even better, designate a Chief Content Officer to signal the importance of content to the organization's success and provide resources to help him or her harness the creative potential of the organization's entire human resource capital.

If your tech business is involved in artificial intelligence, blockchain technology or software-as-a-service (SaaS), your sector is full of competitors often offering similar products and services.

It's been a while since we had a picture, so let's see what's next in the bag?

Internet 3 - 0 Everyone

A culture of content is what will give your company an edge over the rest, and it's important to invest in this culture.


We are ORLA and we specialize in making stunning videos for tech companies. We have worked with clients all over the world involved with blockchain, artificial intelligence, the internet of things, renewable energy, SaaS and much more.



12 views0 comments


bottom of page