top of page
  • Writer's pictureAlex Choi

30 Digital Marketing Tips For Your Tech Business

Supercharge your tech business with these great tips for digital marketing!

1. Videos

If you don’t know by now, then where have you been? Video is everywhere and it’s one of the most successful types of content that you can make for marketing purposes. 80% of marketers say that video has directly helped increase sales.

2. Blogs

Do you have a blog for your tech business? If not then you should start! Blogs boost your website in search engines, develop relationships with customers and establish your business as an industry leader.

3. Paid Ads

You should be using paid advertising such as Facebook or Google ads. You can pay to get your content seen by your exact target customer and the analytics will show you your campaign results.

4. Reputation

If you want to be taken seriously by your clients and peers in the tech industry, then you need to have an amazing reputation. Do you have any case studies on your website? What about great client reviews?

5. Design

You should be consistently posting to your website and social media with high quality design technique. A well designed brand gives your company a professional look and feel, which clients can trust.

6. Graphics

How often are you using graphics? They are a powerful tool for your website and social media. They’re great for showing off your brand and visualizing complex concepts, which are common in the tech industry.

7. Digital Assets

You should be actively crafting valuable digital assets for your clients to download in return for their e-mail address. These digital assets could be anything from e-books, infographics and even podcasts.

8. E-mail

E-mail campaigns shouldn’t always be trying to sell something to the reader. That’s a quick way to get unsubscribed. Instead, try and offer value with great tips, blogs and digital assets, to nurture your audience.

9. Creative Suppliers

Does the person who’s making your videos and graphics love and understand your tech solution? Make sure you choose a Creative who specializes in your industry to get the best content for your business.

10. Strategize

If you fail to plan, then you plan to fail. Write down a marketing plan which clearly defines your goals and the KPI’s that you will use to measure if your plan is working.